Features
Everything Aura does, grouped by the job it does for you.
Each area opens with a working picture of it.
Brand Intelligence
What Aura knows about you before it writes anything.
Brand Guide
Your logo lives in someone's inbox, the printer gets the stretched one, and a new hire writes "cheap" on Instagram. The Brand Guide is one page your team opens from a link you can switch off: every logo by what it is for, colors to copy, fonts with a safe stand-in, voice and tone, claims you never make. Every agent writes from the same page.
Starts from what you already have
Hand Aura your old brand PDF, a pitch deck or a few photos. It drafts the guide section by section and shows each change as a suggestion. Nothing you wrote is replaced without your say.
Templates that open right
Letterheads, decks and sheets for Word, Excel, PowerPoint and Google, kept in the guide. Aura checks the fonts in every file, so a proposal does not open in the wrong typeface on someone else's laptop.
Multi brand workspace
Run several brands from one login, each with its own Brand Guide and its own team permissions. Useful whether you are a group or an agency.
Guardrails
Claims you never make, words you never use, tones you never take. Checked before generation and again at review. Hard constraints, not polite suggestions.
Industry Intelligence
Curated category knowledge, a dated market pulse and India first regional context, so campaigns are grounded in your industry rather than the internet's average.
Brand memory
Past approvals and rejections, ranked by how similar they are to the campaign being written, and handed to the agents. What you decided last time shapes this time.
- Start here
- Who we are
- How we look
- How we sound
- Templates
Logo
Colors · tap one to copy it
Made in our own workshop
Cormorant for headings. Laptop without it? Georgia looks close, so the proposal still looks like you.
Take the logo for print, or tap a color.
The team's link is on
Someone left? Switch it off and the guide closes for everyone holding that link.
Catalogue
Real products, described so the model stops inventing.
Product catalogue
Your real inventory, organised into collections. Campaigns reference actual products with actual attributes instead of inventing a plausible one.
Visual DNA
Upload product photos and Aura writes down what each one shows: shape, material, finish, colour, how it is presented. From then on it knows what your product looks like.
Bulk import and background removal
Bring a catalogue in at once, and strip backgrounds from product shots in place so they composite cleanly into campaign creative.
Service businesses too
No product photos? The artist follows a different rule set: show the work happening, or what it produces. Never a diagram, never an invented certificate.
- Karat
- 18k
- Price band
- ₹1.2L to ₹1.6L
- Kind
- Necklace and earrings
- Background
- removed
Creation
The AI workers, the planner, and the tools around them.
Nine AI workers, one job each
Research, strategy, copy, reading your product photos, art direction and the images themselves, plus three whose only job is checking: the captions, the image brief, and the finished campaign against your Brand Guide.
Planning agent
One run reads your Brand Guide, catalogue and industry intelligence together and proposes a sequenced plan for the quarter, with its reasoning and what it left out. Discuss any row before opening it as a brief.
Campaign wizard and selective regeneration
Goal, catalogue, platforms, style, schedule. Five steps and the brief is complete. Redo one image or one caption later without rerunning the campaign.
Style anchoring
Every image in a campaign stays visually related. Post three still belongs beside post one, which is the thing that usually falls apart at volume.
Branded templates
Reusable layouts with your logo, colours and set places for the picture and the words, filled in for you. Have Aura draft a new one, or upload the one your designer already made.
AI assistant
A chat that already has your brand context loaded. Ask for a variation, a caption rewrite or a one off image, or schedule a post straight from the conversation.
Each row has its own conversation. The agent proposes; nothing is published from here.
Control & Publishing
Where you say yes, and what happens after.
Two approval gates
Strategy is approved before copy is written. Creative is approved before anything is scheduled. Every rejection is recorded with its reason and feeds back into the system.
Content calendar
Every scheduled post across every channel on one calendar, at month, week or hour view. Content is generated three hours ahead so it is ready well before it is due.
Autonomous publishing
Approved posts publish themselves to Instagram, Facebook, LinkedIn, X and Google Business Profile at the scheduled minute, with reminder emails when something needs you and every attempt recorded.
Showcase
Everything Aura has made for you, in one gallery: searchable, reusable, and a fair record of what the system is actually producing.
Dhanteras · Meera set
Creative waiting since 14:40 · Gate B · approver Priya
Growth & Team
The people, the prospects, and the bill.
Lead researcher
A separate agent that finds B2B prospects on the live web: company, business type, contact details, decision maker. It hands you a list you can export.
Team and roles
Owners, managers and employees, with per brand permission overrides and an invite flow. Approval authority sits with the people who should have it.
Usage and cost visibility
Text and image generation tracked against your allowance, per brand and per person. Generation stops at the limit rather than surprising you.
WhatsApp via Hella
Connect Hella and your WhatsApp inbox, broadcasts and automations run on the same Brand Guide and the same catalogue. No second setup.
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Five channels it posts to. One it talks on.
Instagram
Feed posts via Meta
Facebook
Page posts via Meta
LinkedIn
Company page posts
X
Timeline posts
Google Business
Business Profile updates
WhatsApp
Conversations via Hella
See it run on your category
Send us your brand and your industry. We will come back with a campaign Aura made for you (research, strategy, copy and visuals), so you can judge the work instead of the pitch.