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How it works

Teach it once. Ask for a campaign. Approve twice. Then it runs.

Every screen below is a working picture of the product. Scroll, hover, click. Nothing here is a description of a feature we could not show.

Chapter 1

Teach it once

The Brand Guide is filled in once, from scratch or from the files you already have. Every field ends up somewhere in what gets written, and your team reads the same page.

A finished Instagram caption with the phrases produced by the selected Brand Guide field highlighted.
the Meera set, ivory linen, window light

Dhanteras falls on 29 October. The Meera set is finished: polki drops on a fine chain in warm gold, hallmarked 18k, made in our Jaipur workshop. Reserve a fitting this week and collect before the day. Shot on ivory linen, window light. An unhurried piece for every day after.

Hover or tap a field on the left.

Identity

  • Mission and vision
  • Industry
  • Positioning

Voice

  • Tone of voice
  • Brand persona
  • Messaging pillars

Audience

  • Segments
  • What they care about
  • Where they are

Guardrails

  • Writing rules
  • Claims you never make
  • Restricted terms

Visual identity

  • Logos
  • Photography
  • Colour palette
  • Fonts

Direction

  • Visual rules
  • Lighting style
  • Per platform rules
  • Hashtags

For your team

  • Logos by what they are for
  • Fonts with stand-ins
  • Word, Excel, PowerPoint and Google templates
  • A link you can switch off

Then load the catalogue

Upload product photos and Aura writes each one's Visual DNA: shape, material, finish, colour, how it is presented. From then on it knows what your product looks like, and stops inventing features it does not have. Bulk import brings a whole catalogue in at once; backgrounds can be stripped in place.

A product photo on the left and, on the right, the structured Visual DNA description Aura wrote from it.
product photo uploaded
Visual DNAwritten by Aura

Karat
18k
Price band
₹1.2L to ₹1.6L
Kind
Necklace and earrings
Background
removed

Chapter 2

Ask for a campaign

Five questions, then nine AI workers and two approvals. Here is what each one hands to the next.

The campaign wizard on step 1 of 5: Goal.
  1. Goal
  2. Catalogue
  3. Platforms
  4. Style
  5. Schedule
GoalDhanteras launch of the Meera set
  1. Question 1 of 5

    Goal

    What this campaign is for. A launch, a festival, a season, a point of view.

  2. Question 2 of 5

    Catalogue

    Which products or collections it features. Their Visual DNA comes along automatically.

  3. Question 3 of 5

    Platforms

    Where it runs. Copy is written natively for each one rather than reformatted.

  4. Question 4 of 5

    Style

    The visual direction it inherits: your lighting, your palette, your composition rules.

  5. Question 5 of 5

    Schedule

    When each post goes live. Then research starts.

Then nine AI workers take over

Nine workers and two approvals, in this order. Scroll and they stack. Each card shows what that step hands to the next.

  1. 01

    Research Agent

    agent

    Searches the live web for what is happening in your market right now: competitors, positioning, the current conversation.

    Reads
    Brand Guide · Industry Intelligence · live web
    Produces
    Research summary, per channel
  2. 02

    Strategy Agent

    agent

    Turns raw research into an angle: what to say, to whom, on which channel, and why this beats the obvious version.

    Reads
    Research · campaign goal · audience
    Produces
    Strategy plan and rationale
  3. A

    Gate A: Strategy approval

    You

    You read the thinking before a single word of copy is written. Approve it, or reject it with a reason the agents actually receive.

    Reads
    Everything above
    Produces
    Approval, or a logged rejection
  4. 03

    Content Agent

    agent

    Writes each channel's copy on its own terms, instead of one caption squeezed five ways. The rules in your Brand Guide are rules it cannot break.

    Reads
    Approved strategy · voice · guardrails
    Produces
    Per platform copy
  5. 04

    Safety Check

    agent

    Reads every caption for trademarks, copied wording and claims your industry does not allow. Anything doubtful is flagged for the person approving, so you see the risk before you say yes.

    Reads
    Copy · guardrails · industry rules
    Produces
    Flags for the approver
  6. 05

    Product Reader

    agent

    Looks at your product photos and writes down what each piece really is: shape, material, finish, colour. A product is read once and remembered, not described again for every campaign.

    Reads
    Product photos · catalogue
    Produces
    Visual DNA per product
  7. 06

    Artist Agent

    agent

    Art directs the shot. Composition, camera angle, lighting and framing are decided before anything is rendered.

    Reads
    Copy · Visual DNA · brand palette
    Produces
    Image direction
  8. 07

    Prompt Assurer

    agent

    Checks the image brief against your brand rules and banned words before any image is made, when a fix costs nothing.

    Reads
    Image direction · brand guardrails
    Produces
    Verified image prompt
  9. 08

    Visual Agent

    agent

    Makes the images, all in one shared style, so post three still looks like post one.

    Reads
    Verified prompt · style anchor
    Produces
    Campaign visuals
  10. 09

    Reviewer Agent

    agent

    Checks the finished work against your Brand Guide and sends anything off brand back round before you ever see it.

    Reads
    Copy · visuals · Brand Guide
    Produces
    Reviewed campaign
  11. B

    Gate B: Creative approval

    You

    The finished campaign lands in your approval queue. Nothing reaches a channel until a person says yes.

    Reads
    The complete campaign
    Produces
    Scheduled posts

Chapter 3

Approve, twice

Strategy first, so you read the thinking before copy exists. Creative second, so nothing is scheduled you have not seen.

Gate A, before copy exists

The approval queue for a strategy. Approve, or reject with a reason that the agents receive.

Dhanteras · Meera set

Strategy waiting since 09:12 · Gate A · approver Priya

needs you
Angle. Buyers searched for layered and stackable pieces this quarter. Lead with the Meera set worn with the Noor studs, on people, in daylight. Say the date once. Avoid the word “gift”; regional guidance says self purchase leads on Dhanteras.

Gate B, before anything is scheduled

The approval queue for a creative. Approve, or reject with a reason that the agents receive.

Dhanteras · Meera set

Creative waiting since 14:40 · Gate B · approver Priya

needs you
post 1 of 6 · the Meera set, ivory linen

Try rejecting one. The reason you type is recorded against the campaign and handed to the agents when they rerun. If the same reason keeps coming up across a category, it becomes a guideline for everyone in it. Your own corrections stay labelled as yours.

Chapter 4

Then it runs without you

Approved posts publish themselves at the scheduled minute. Content is generated three hours ahead so it is ready well before it is due.

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IG
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IGFB
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GBP
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  • Generated ahead of time

    Three hours before a post is due, its content is already finished and waiting, so a last minute review is never a rushed one.

  • Reminders when it needs you

    If an approval is coming due, the approver gets an email with the deadline. Nothing sneaks past a gate.

  • Every attempt is recorded

    Each publish to each channel is logged as published or failed, with the platform's own reason when it fails, so a busy week never looks like an outage.

Chapter 5

It gets better the longer you use it

The planning agent proposes the quarter. Brand memory carries your past decisions into the next brief. Nothing has to be re-explained.

Each row has its own conversation. The agent proposes; nothing is published from here.

  • A plan for the quarter, not one campaign at a time

    One run produces a sequenced slate: which products belong together and why, what order they should run in, and what it deliberately left out. Every row still opens into the same brief and the same two approval gates. The agent proposes; it never publishes.

  • Talk a row into something new

    Not every row has to sell a product. Brand story, point of view and community angles carry no catalogue item at all. Open one and talk it through with Aura until it is a strategy for a specific moment.

  • Planning agent

    One run proposes the quarter, with its reasons and its exclusions. Talk any row through before it becomes a brief.

  • Brand memory

    Past approvals and rejections are ranked by how similar they are to the campaign being written, and handed to the agents.

  • Learned house style

    A writing style built from your own approve and reject history. It yields to your brand rules and to your instructions.

  • Selective regeneration

    Redo one image or one caption without rerunning the campaign.

  • AI assistant

    A chat with your brand context loaded. Ask for a variation, a rewrite, a one off image, or schedule a post from the conversation.

  • Showcase

    Everything Aura has made for you, searchable and reusable.

See it run on your category

Send us your brand and your industry. We will come back with a campaign Aura made for you (research, strategy, copy and visuals), so you can judge the work instead of the pitch.

Chat with us