1
Your instructions for this campaign
winsWhatever you typed into the brief. These win over everything below, including your own brand rules.
Industry Intelligence
Fluent is not the same as right.
Any AI model already knows a lot. Aura hands it the facts about your category before it is allowed to write, and those facts get better every time your team corrects it. Switch the layers on and watch the same post change.
The layers
What any AI model already knowsthe internet’s average of every ad ever written
generic stock style: gold on velvet, harsh spotlight
Sparkle this festive season! ✨ Elevate your look with our stunning collection of timeless pieces. Limited time offer, shop now!
sources: none · could be any brand
- 1 of 4 · Base
What a model knows on its own
The statistical average of every ad ever written in your category. Confident, fluent, and wrong about your festival date, your price point and your tone. It will invent a trend that sounds right.
- 2 of 4 · Evergreen
The evergreen core
What we curate per category and refresh only deliberately: how the category is sold, the visual conventions, buyer psychology, purchase triggers, trust signals, the angles that perform, the clichés to avoid, the competitor set, the terminology, compliance, and pricing patterns.
- 3 of 4 · Regional
Regional context and market pulse
The local layer generic models get wrong: the real festival calendar, how people pay, how each platform behaves here, which tone lands. Beside it, the fast layer: what is trending this quarter, dated, with its sources. Every refresh is kept; nothing this week can overwrite the rules underneath.
- 4 of 4 · Yours
Your brand, and your corrections
Your Brand Guide and catalogue go on top of the category guidance. Then your own corrections: every rejection with a reason, appended last and labelled as yours, so your rule never becomes someone else's.
A model with no grounding will confidently invent a trend, a price point, or a festival date that does not apply to you. The words will be fine. The facts will not.
The evergreen core
What we curate for a category
Rarely changes. Edited on purpose, by people, with every previous version kept.
- Visual guidelines
- Content guidelines
- Research guidelines
- Strategy guidelines
- Product showcase rules
- Buyer psychology
- Purchase triggers
- Trust signals
- Top performing angles
- Clichés to avoid
- Competitor set
- Terminology
- Compliance notes
- Pricing patterns
Two questions, kept apart
What kind of business you are, and what kind of thing you sell. A jeweller and a jewellery repair service share a category and not a playbook, so the two are never collapsed into one.
Why the layers are kept apart
Refreshing this week's trends must never be able to corrupt the curated rules underneath. Market pulse is stored as a growing record: each refresh adds an entry with its sources and the earlier ones stay readable. The evergreen core is edited deliberately, and every edit keeps the prior value so it can be compared and rolled back.
Before it writes
It is handed the facts, in a fixed order
Every generation starts by assembling one brief from these parts, in this order. Your instructions win over your brand rules. Your brand rules win over the style it learned from you.
- 2
Category guidance
The evergreen core for your industry, then the fast layers: this quarter's pulse with its sources, and the regional context.
- 3
Your brand rules
The full Brand Guide: voice, persona, pillars, audience, restricted words, palette, typography, lighting, per platform overrides.
- 4
The products in this campaign
The picked items in full, with their Visual DNA, ranked and capped so the model is not handed the whole catalogue.
- 5
What you decided last time
Past approvals and rejections, ranked by how similar they are to this campaign. A rejection about weight in captions shows up when captions are being written.
- 6
Your learned house style
yieldsA writing style built from your own approve and reject history. It yields to both your brand rules and your instructions.
Onboarding
How we find your category
Type what your business does. Known categories match at once. One we have never seen is researched on the spot, usable from your first campaign, and marked for our team to review. Nobody is dropped into a generic bucket.
Try a common one, then one we probably do not have.
It compounds
The intelligence improves as you use it
Aura is not frozen at the moment it shipped. Every correction your team makes is a signal, and those signals feed back into the knowledge your campaigns are generated from.
Step 1 of 5
You reject with a reason
“Do not mention weight in captions.” Recorded against this campaign, at this gate, with your name.
The honest part
What it is, and what it is not
- The intelligence is per category, not per customer. Your brand material is isolated to your organisation and is never used to improve another customer's guidance.
- Guidance is curated by people and by research runs we trigger on purpose. Nothing is scraped in the background, and nothing spends AI budget unattended.
- When a category is new to us it is researched on first use and marked for review. You are never dropped into a generic bucket.
See it grounded in your category
Tell us your industry. We will send back a campaign generated with your category's guidance switched on, so you can judge the difference rather than take our word for it.