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Terms of Service

Last updated 1 October 2026

These terms apply when you use Aura, Hella, Nexus CMS or our websites. By signing in to a product or using it, you agree to them. If your organisation has signed a separate agreement with Shankh Labs, that agreement wins wherever the two differ. The same terms appear on all our sites.

The services

  • Aura plans, drafts and publishes your marketing on social media, working from your own brand guide
  • Hella runs your business WhatsApp: a shared inbox, contacts, broadcasts, automations and orders in chat
  • Nexus CMS holds your website's content, lets your team edit it, and collects the enquiries and orders your website receives

We improve the products over time. We will not remove a feature you rely on without telling you first.

Your account and your team

  • Accounts belong to an organisation. The account owner decides who gets access and what each person can do, and should remove people who leave.
  • Keep your password to yourself, and tell us straight away if you think someone else has used your account.
  • You are responsible for what is done through your organisation's accounts.
  • You must be 18 or over and allowed to accept these terms for your business.

Plans, fees and allowances

  • Fees, billing periods and what each plan includes are shown on the product's pricing page or in your quote.
  • Fees are paid in advance. If GST applies, it is added on top and shown on the bill.
  • Plans come with allowances, such as team seats, phone numbers, posts or images. When you reach one, that action pauses. We never quietly bill you for more.
  • Meta's WhatsApp charges are separate. Meta bills them to your own WhatsApp Business Account at its own rates. We do not resell them or add to them.
  • We give at least 30 days' notice before changing the price of a plan you are on.
  • If a payment is overdue, we may pause access after giving you notice. A website on Nexus CMS keeps showing its published content during a short delay.

Platform rules

Our products connect to platforms we do not control: WhatsApp, Facebook, Instagram, LinkedIn, X and Google. Their rules apply to you as well as ours.

  • On WhatsApp, message only people who have opted in, act on opt-outs quickly, and use approved templates where WhatsApp requires them
  • Do not post or send anything those platforms prohibit
  • Your WhatsApp Business Account, numbers and social accounts stay yours

A platform can restrict or ban an account or number for breaking its rules. That is the platform's decision, and we cannot reverse it. We build our products to keep you within those rules.

Your content and your customers' data

  • You own everything you put in or create: brand material, posts, messages, contacts, website content, enquiries and orders.
  • You give us permission to store, process and publish it only as far as we need to run the service for you.
  • You must have the right to use whatever you upload or publish.
  • For personal data about your own customers and visitors, you decide how it is used and we handle it on your instructions. You are responsible for telling them how you use their data and for having a lawful reason to collect it. Our privacy policy explains how we handle it.

AI drafts

AI drafts posts, images, replies and descriptions for you. They are suggestions. Check them before they go out: you are responsible for what is published or sent in your name, including automatic replies you switch on. We do not use your content to train AI models.

Payments and orders

If you take payments through Hella or a Nexus CMS website, Razorpay processes them under your own merchant account and Razorpay's terms. We are not a party to the sale and we never hold your money. Delivery, refunds, tax and consumer-law duties for your orders are yours.

What you may not do

  • Send spam, or message people who have not opted in
  • Publish or send anything unlawful, deceptive, defamatory, hateful or infringing
  • Pretend to be another person or business
  • Try to reach another customer's data, or get around limits or security
  • Upload malware, or overload or disrupt the service
  • Copy, reverse-engineer or resell the service without our written agreement

Our software

The software, designs and models behind our products belong to Shankh Labs. Using them does not transfer any ownership to you. Software we build specifically for a client is covered by that client's own agreement.

Availability

We work to keep every product running at all times, but unless we have agreed a service level with you in writing, we cannot promise it will never go down. We schedule maintenance for quiet hours where we can. Message delivery and publishing also depend on Meta and the other platforms, which we do not control.

Liability

We provide the service with reasonable care and skill. As far as the law allows:

  • Neither of us is liable to the other for indirect or consequential losses, such as lost profit, revenue or goodwill
  • Our total liability in any 12 months is limited to the fees you paid us in that period

Nothing here limits any liability that the law does not allow to be limited.

Ending the service

  • You can cancel at any time. Cancellation takes effect at the end of your current billing period.
  • We may suspend or close an account that seriously breaks these terms or does not pay. Where the problem can be fixed, we tell you first and give you reasonable time to fix it.
  • After your account closes, you can ask for an export of your data within 30 days. After that it is deleted as described on our data deletion page.

Changes to these terms

When we change these terms in a way that matters, we update the date at the top and email account owners before the change takes effect.

Governing law

These terms are governed by the laws of India. The courts at Surat, Gujarat have exclusive jurisdiction over any dispute arising from them.

Contact

Shankh Labs, Shop No. 329, Joyos Hubtown, S T Depo, Adajan Cir, Adajan, Surat, Gujarat 395009, India. Email admin@shankhlabs.com.

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