Aura + Hella
Aura writes the campaign. Hella has the conversation.
Hella is our WhatsApp Business platform: a shared team inbox, contacts, broadcasts, automations and AI agents for the channel your customers reply on. Connected to Aura, it stops keeping its own copy of your brand and becomes the place your brand talks.
The handoff
A campaign goes out. A conversation comes back.
Aura
Dhanteras falls on 29 October. The Meera set is finished: polki drops on a fine chain, hallmarked 18k, made in our Jaipur workshop. Reserve a fitting this week.
warm, unhurried
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jewellery · regional
Hella
Aarti · +91 98••• •••42
Unassigned
One brain, two hands
Flip the switch and watch the duplicate setup disappear.
Your brand lives in Aura. Hella uses it on WhatsApp. There is no second copy to keep up to date: change something in Aura and Hella's next reply already uses it.
Aura
- Brand voice and rules
- Product catalogue
- Industry guidance
- Plan and allowances
Hella
- Brand voice and rules · its own copy
- Product catalogue · its own copy
- Industry guidance · its own copy
- Plan and allowances · its own copy
Change the tone in one and forget the other, and the two products disagree in front of a customer.
Shown, not described
What changes when they are connected
agent · sources: Brand Guide
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Replies in your brand voice
The tone, persona and guardrails you set in Aura are what Hella's agents reply with. You do not configure it twice, and the two cannot disagree.
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Products recommended from your catalogue
Inside a conversation, an automation can pick the product that fits what the customer said, from the catalogue you loaded once in Aura.
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Approved creative, reused on WhatsApp
A caption and image that passed both approval gates can go straight into a WhatsApp broadcast or automation. A draft that was rejected is refused, so it can never go out under your name.
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Images made inside a conversation
An automation can render an image on the spot, from the same brand rules your campaigns use.
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Change once, both update
Edit the tone or the industry guidance in Aura and Hella is told immediately. There is no window where the two work from different versions.
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One plan covers both
Your tier and its allowances are set once and apply to everything you use. Adding a product changes your plan, it does not start a second contract.
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If Aura is unreachable, Hella still answers
The agent replies with what it has, marks the reply as degraded, and holds it for a person instead of sending on its own. The customer is not left waiting.
How you get there
Three steps, none of them yours to configure.
Short on purpose. The ease is the point.
- 01
You have one of them
Aura on its own runs campaigns across five channels. Hella on its own runs your WhatsApp. Either is complete alone.
- 02
You tell us you want the other
One conversation with us. Adding a product is a change to the plan you already have, not a new contract.
- 03
We switch the connection on
It happens during onboarding, on our side. Your brand, catalogue and industry guidance are already there. There is nothing for you to configure.
What Hella is on its own
Every WhatsApp conversation, one shared inbox.
Complete without Aura. Better with it.
Shared team inbox
Every WhatsApp conversation in one place your whole team can see, assign and reply from, instead of one phone that one person owns.
Contacts and segments
Tags, custom fields and saved segments, so the right audience for a message takes seconds to assemble.
Broadcasts
Scheduled, segmented campaigns to thousands of contacts at once, with delivery, read and reply tracking as results come in.
Automations and AI agents
Flows that answer the same five questions, qualify leads and route the rest to a person, with the context attached.
Catalogue, orders and payments
Customers browse products, order and pay by UPI or card without leaving the conversation.
Templates and quick replies
Meta approved templates and saved replies, so responses are fast and stay inside WhatsApp's rules.
Questions people ask
Before you ask
Do I need Hella to use Aura?
No. Aura is complete on its own. It runs campaigns across Instagram, Facebook, LinkedIn, X and Google Business Profile whether or not you use WhatsApp. Hella adds the conversational channel.
Do I need Aura to use Hella?
No. Hella works as a standalone WhatsApp Business platform. Connecting it to Aura removes the duplicate brand and catalogue setup, and gives its automations the same grounding your campaigns get.
Are they billed separately?
They share one subscription. Which products your organisation has enabled, and the allowances on each, are set together on your tier. Adding Hella is a change to your existing plan.
Where does the data live?
The Brand Guide, catalogue and industry intelligence live in Aura. Hella reads them over a private connection only your organisation can use, and keeps your WhatsApp conversations on its own side.
What if Aura is down?
Hella's agent still answers with what it has, marks the reply as degraded, and holds it for a person instead of sending on its own. Your customer is not left waiting, and nothing goes out unchecked.
See both, on your category
Tell us your industry. We will show you a campaign in Aura and the conversation it starts in Hella, answered from the same catalogue in the same voice.