Aura + Nexus
Your website and your marketing, finally telling the same story.
Nexus is our website CMS: your team keeps the website up to date themselves. Connected to Aura, the products on your website are the products your campaigns are written from, and any page can get a second opinion in your brand's voice when you ask for one.
Sound familiar
The website says one thing. The marketing says another.
Nobody decides to let them drift. The website gets updated by one person, the posts by another, and the gap between the two is where customers lose trust.
Spot the differences · 0 of 3
Same product, same morning. Look for three things that disagree.
Publish once
Put it on the website. Your marketing already has it.
Press Publish, then plan a campaign. That's the whole job: no second copy of the product, no price to keep in step by hand.
Meera set
Necklace and earrings · 18k · ₹1.2L to ₹1.6L
Not here yet. It isn't on the website either.
A second opinion
Suggestions that follow your own rules.
Ask Aura to review a website page and it rewrites in the voice you gave it: the words you never use, the things you always say. Tap a rule to see exactly what it changed.
On the website now
Huge festive offer on stunning jewellery! Shop our latest collection today.
Aura suggests · waiting for someone to use it
Dhanteras is on 29 October. Every piece is made at one bench in our Jaipur workshop, light enough to wear every day.
Your Brand Guide rules · tap one to see what it changed
What Nexus is
A website your own team keeps up to date.
Nexus is our website CMS. Your team changes the words, prices, photos and pages themselves and sees them live in seconds, without a developer and without being able to break the design. Each works on its own; together, the website and the marketing stop disagreeing.
Questions people ask
Before you ask
Do I need Nexus to use Aura?
No. Aura is complete on its own. Nexus adds a website your own team can keep up to date, and keeps its products in step with your marketing.
Will Aura change my website by itself?
No. Aura reads a page only when someone on your team asks for a review. Its suggestions wait beside the words they are about, and a person uses them, edits them or ignores them.
Which products does Aura get from the website?
The ones that are live on your website. Drafts stay on the site until you publish them, and nothing in Aura can change a live page.
Do suggestions for the website use my Brand Guide?
Yes. They are written in the voice and rules in your Brand Guide. The website can also fill in what is missing from the guide and suggest the rest, which you accept or turn down.
One story, told the same everywhere
Tell us about your website and your marketing today. We connect the two during setup, on our side, and show you both working from the same products.